Tesla is the king of social media out of the automakers. Way more buzz surrounding the Model 3 than the ID.3 − we hardly heard of anything Volkswagen since the concept I.D. Neo. Tesla is a more desirable brand than Volkswagen to most people who can afford one, and that along with a far greater media presence leads to greater pre-order hype, whereas the ID.3 probably won't sell in great numbers until it's available to try at dealerships. At least Volkswagen is sober about their expected sales performance, targeting 30.000 ID.3 1st models made (those you can pre-order) and selling them only in Europe − a stark contrast to the Model 3's global presence and overestimated production capacity, but hatchbacks are more popular in Europe than North America anyhow. That said, the Model 3 offers unmatched performance and autonomous features at its price point. With the latest price cut, it is a really attractive proposition. The pre-orders at the 24-hour mark were probably higher than 115.000 too. 115.000 was initially reported, but Elon Musk tweeted 180.000. Some even reported 232.000. I don't think every EV needs to be seen as a Tesla competitor though, and even in the electric age, there are people looking for a hatchback from a reliable company, slightly cheaper than the Model 3. Different strokes for different folks and their wallets. It looks certain the ID.3 will both make Volkswagen money and sell out its 30.000 slots before initial availability.