Now You Know is an outstanding EV-centric channel I've watched for years, and they both own Tesla's - so now you know... Is Taycan the 'Tesla Killer'? | In Depth Now You Know Published on Sep 13, 2019 On today's episode of "In Depth" Zac & Jesse talk the Porsche Taycan and whether or not it is truly a "Tesla Killer". I hear you, and I think Porsche has painted themselves into that high priced EV corner at a time when regular people coming around to EV's aren't interested in blowing a lot of cash on a functional EV purchase especially when it's not super special in the way the pricing demands. There may be die hard Porsche supporters with deep pockets that will buy a few thousand Taycan Turbo / Turbo S's but I don't think it has the long legs that will repay Porsche's huge $7B+ investment in that new factory and other assets created to produce the Taycan. And, if Porsche keeps trying to sell EV's at the high end - along with the dozen or so other long time marque's seem to think high end EV's will work for them too - they'll all be chasing after the same few with more cash than discernment and most of the makes will be left with acres of unsold rolling stock. I think the winners will be the ones that can sell to a ready and willing mass audience, like Henry Ford figured out in a similarly turning market for early gasoline cars and capitalized on so efficiently. There were lots of wannabe makers of cars, some long established firms having sold other transportation products, and they were all chasing the same affluent customer because it was easy money - high margins on fewer cars made. When the mass populace was ready to purchase a car Henry Ford had the right functionality at an affordable price and the vast majority of cars sold were not high end luxury models. I think we are at that time again. The fascination with EV speed is going to give way to EV functional practicality as the masses come to the realization that buying an EV is good for them and everyone else in the world. When the reality of purchasing an EV as their next car hits if there is an affordable EV customers will buy that rather than overextend themselves on a luxary EV. The expensive EV's will sit quietly waiting for buyers while the functionally appealing affordable EV's will sell. And, I think the true Porsche enthusiast wants a light fast track car and the Taycan isn't light and I see the Taycan wallowing in the corners like the Tesla S - the big battery is too heavy for track racing. VW owns Porsche, and Porsche has a nice new plant that can be configured to make affordable EV's, maybe they'll both recognize the opportunity and start producing EV's everyone can afford.