Yeah, dammit... don't forget about NVIDIA's need to make money, right? It's OK (with them) if customers get screwed in the process... just... collateral damage. Sell a castrated 1080 that runs like an overclocked 1060 and charge as much for it as a regular 1080, give or take a few bucks. Yeah, that's the ticket. That's customer love, Green Goblin style. And, never mind any of the adverse aspects of this. It's all for the great cause of advancing turdbooks that are more emasculated than the last batch. Optics are the only thing that matter here. And, don't forget... Max-Q is also the answer for global warming, third-world genocide, Islamic terrorism, acne, warts, and the suffering of innocent animals around the globe. Now, let's all lock arms and sway to a round of Kumbaya.