Hey all, I don't know how many have caught this. But if you go to Asus downloads support: ASUSTeK Computer Inc.-Support- Choose "Notebooks" under the "select product" tab and then choose "Apps" under the "select series" tab, there'll be a host of software apps for all Asus notebooks. If you choose "AsusDVD" you'll see it's a new Blu-Ray software suite posted on 7/16/10 which has a bundle of PowerDVD 9 ultra that will play Blu-Rays, PowerDirector 8, Power2Go, PhotoNow and Label Print. It seems to run more stable for me than my purchased PowerDVD 10 ultra which is frustrating, but I'd expect no less from as shady a company as Cyberlink. I honestly can't tell the difference in quality between PowerDVD 9 and PowerDVD 10 other than the 3D capabilities which currently I have no use for. For those that have been looking for true Blu-Ray software, it can now be found at Asus support site. Again, it's called AsusDVD. Cheers to those other members that pointed out looking under the apps tab for notebooks on Asus support site before. It's how I found this software bundle which seems to have posted only roughly a month ago. Again apologies if this is old news. Peace!