Apple could turn that around on a dime. And, take the #1 spot, and could have for years - it's not easy, but it's possible. Now that the iphone is in "maintanence mode, hopefully Apple will kick MacOS back into gear and deliver affordable USEFUL hardware that performs up to the potential of the parts they use. Picking Intel for the Mac Pro was a big mistake - again Apple takes far too long to decide, and by then the meat of the moment turns bad - 6 years ago Apple could have rode Intel high for at least 3 years and made a market that could cost through the storms Intel is suffering. But, now to premiere Intel right when AMD is ascending and Intel is plunging, Apple may have got a loser once again - at least it's not as bad as the Trashcan Mac, hopefully, sigh. Apple needs to build alternate boards for AMD ThreadRipper into that frame and take a turn for the better.