How to change pre-installed Vaio Care (assist) to english

Hi peeps,

I purchased a vaio Vaio Pro 11 (svp11), installed windows 10, everything works great in windows but for the life of me, I cannot work out how I change the "pre-installed Vaio Care assist" language from German to English.

By this I mean, when you start your laptop in assist mode by pressing the assist button, it takes you to a vaio care setup/function, where you can choose bios, diagnostic, restore etc, well this menu is all in german. I assume the laptop was originally purchased from Germany.

I've tried uninstall the windows vaio care software, it make no difference to the pre-installed Vaio Care assist function. There is also no language change option in the Vaio care software or in the startup assist function.

There must be a way to clear the motherboard cache... Or something, as I gather its pre loaded on some small chip...

I've provided a couple of pictures.

I'm hoping one of you guys know...