DELL and APPLE in TV series

Discussion in 'Off Topic' started by Mo&Ma, May 15, 2017.

  1. Mo&Ma

    Mo&Ma Notebook Guru

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    In many popular TV series I see that DELL and APPLE have thier stuff promoted.

    Example HOUSE of CARDS have DELL monitors / PCs and APPLE laptops.

    And I saw that in other TV shows and movies

    Anyone know is some "partnership" or "versus" deals?
     
  2. Jarhead

    Jarhead Perfectly Sane

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    It's pretty common to see companies paying producers to use their products as props and other equipment that actors use on-screen as a brand advertising strategy. A rather in-your-face example would be Mercedes-Benz in Jurassic World.

    It could also just be that producers will use whatever they have laying around. Sometimes you'll see branding removed in such cases, or fake branding used (for example, fake search engines which are supposed to look like Google).
     
  3. Fishon

    Fishon I Will Close You

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    killkenny1 likes this.
  4. Gabrielgvs

    Gabrielgvs Notebook Consultant

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    It's nothing new for sure, but it's recently become so excessive and the execution so shameless that it can be distracting. For example, it's totally obvious when the focus, angle, and duration of a shot clearly features an automobile emblem throughout a show, almost like watching an hour-long Ford commercial.
     
  5. Fishon

    Fishon I Will Close You

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    American Idol was just one long Ford commercial was it not?

    [​IMG]

    This just leaves me speechless. I mean, this really sells? :confused:
     
  6. Gabrielgvs

    Gabrielgvs Notebook Consultant

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    I was thinking more along the lines of an NCIS, where every time they'd pull up to a scene you were fed a steady diet of it.
     
  7. H.A.L. 9000

    H.A.L. 9000 Occam's Chainsaw

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    House M.D. makes a nice Apple commercial as well.
     
  8. Mo&Ma

    Mo&Ma Notebook Guru

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    Guys,

    product placement is not the case, this is 100% normal stuff.

    Im asking about DELL and APPLE stuff together , maybe someone know it its some cooperation or rivalry?

    This is my case, is not only one movie or serie when I saw DELL monitors and APPLE laptops

    it is fortuity?

    Why not other IT brands, I think they may have some deal. But is only guessing
     
    Last edited: May 16, 2017
  9. H.A.L. 9000

    H.A.L. 9000 Occam's Chainsaw

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    Probably because those are the two most well known and popular brands in the US, and those two companies can pay through the teeth for placement.

    It's all very simple. $$$.
     
  10. Jarhead

    Jarhead Perfectly Sane

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    ^

    Unless there's some sort of clause in either product placement contract saying that no completing tech companies are allowed to be in that show/movie/etc, I don't see why this wouldn't be possible or unusual.
     
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