Apple's India Problem

Discussion in 'Smartphones and Tablets' started by hmscott, Jan 11, 2019.

  1. hmscott

    hmscott Notebook Nobel Laureate

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    Apple's India Problem
    Apple Explained
    Published on Jan 10, 2019
    Apple had some ambitious plans to grow their revenue in India from one billion in 2015 to 5 billion in 2020. But this has proven difficult to achieve. Because in 2018 Apple failed to meet their revenue target of four billion, only managing to generate 1.8 billion from the country. And there are a few reason for this that I’ll cover in the video. Now it’s always been challenging for Apple to break into the Indian market, and it’s no different with the iPhone. So let’s start with one of the biggest reasons why, and that’s its high price.
     
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  2. eth3rton

    eth3rton Notebook Geek

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    Smartphones are approaching a price point where the minimal gains do not justify the mediocre gains in performance/features. $600 is the sweet-spot, IMO, for flagship phones and that only gets you mid-tiered devices these days. The market needs to be corrected. People just need to hang on to their devices 2 years instead of swapping them out every year (or less).
     
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