[A Message From Frank Azor] - Leaving Alienware?

Discussion in 'Alienware' started by iunlock, Jun 24, 2019.

  1. iunlock

    iunlock 9900K @ 5.5GHz

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    A Message From Frank Azor
    Alienware community, thank you for your loyalty, passion and support over the last 21 years. You’ve made this experience the ride of a lifetime. See below for a letter I sent out today regarding my next opportunity. Thank you for continuing to support the best gaming brand and team in the industry. – Frank

    Family,

    As you saw in Ray’s earlier announcement, I’ll be leaving Dell as of July 3 to take on a new challenge.

    A little over 21 years ago, I met a couple of lunatics who had an idea they called Alienware. When I met them and learned about the company they were trying to build, I thought to myself, “This would be the coolest job ever.” I was right, but none of us ever dreamed the brand would come this far – which is a result of all of you, your hard work and passion.

    We’ve earned the trust of millions of customers and the hearts and minds of hundreds of millions of fans. Together, we’ve built the best gaming brand in the industry backed by a passionate community, remarkable products, exciting marketing campaigns, compelling partnerships, engaging conversations with press and customers, lifelong relationships, and thousands of awards. We’ve worked our butts off while having a lot of fun.

    I’m so proud of what we’ve built together. Our gaming and premium consumer businesses are outperforming the market and are a huge priority for Dell.

    But the builder and creator in me is ready for the next challenge. It will be very hard to leave this incredible team. Stop for a second and just think about what this team has accomplished. It’s truly remarkable.

    Alienware joined forces with Dell in 2006. Despite all odds, this team preserved and strengthened the Alienware brand into the phenomenon it is today. Alienware is THE PC gaming leader with countless industry firsts, from introducing the world’s first liquid cooling desktops to the launch of the first gaming notebook. Alienware has defined the PC Gaming industry we know and love today.

    A few years ago, the XPS team was adopted into our family and the team grew the product line to be the envy of the PC industry. For our most recent feat, we launched our G Series mainstream gaming line and merged our gaming businesses under one unified strategy. Today, our overall gaming businesses combined tops over $3 billion in revenue! This success is a result of all of you and your passion for gaming and building the best products and experiences for our customers.

    For a company to have three brands in pole position in our highly competitive industry is an amazing achievement. I couldn’t be more proud, but most of all, I’m incredibly thankful. We’ve built awesome things together, but more importantly, we’ve helped each other grow into exceptional employees, leaders and generally awesome people. We’ve built the best brands in the industry because we are the sum of the best people, performing at our best, and in the best jobs for each of us.

    So, yes, leaving is hard. But I do so with confidence knowing the talent here is the industry’s best and will take this business even farther.

    I love what we’ve built together. I’ll always be cheering for you. It’s been an incredible journey together. Thank you for every bit and byte of it. #1T1D (One Team. One Dream.)

    Love,
    Frank

    https://na.alienwarearena.com/ucf/show/2048661/boards/gaming-news/News/a-message-from-frank-azor

    Thanks @DeeX for the link.

    @Mr. Fox @Prema @hmscott @Johnksss @Papusan @Ultra Male @S.K @zergslayer69
     
    Last edited: Jun 24, 2019
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  2. iunlock

    iunlock 9900K @ 5.5GHz

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    Hmmm...
     
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  3. Mr. Fox

    Mr. Fox Undefiled BGA-Hating Elitist

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    Maybe now they can go back to being awesome at building amazing laptops and good desktops again. Been a long time. They need someone like me or @Johnksss with ultimate discretionary authority directing the business of the Alienware brand and saying no to all of the utter nonsense. Maybe when hell freezes over.

    Should be interesting to see what kind of gamerboy wuss will replace him. They'll probably find a juvenile RGB junky that knows nothing about PC awesomeness and will do the work of a token yes-man GM for way less money. Or, maybe they'll just replace the Alienware line-up with similarly crippled XPS high-end consumer-grade Macbook clone garbage and call it a day.
     
    Last edited: Jun 24, 2019
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  4. Papusan

    Papusan JOKEBOOK's Sucks! Dont waste your $$$ on FILTHY

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    I have waited for this a long time. His leagacy... Soldered ram and soldered WIFI as goodbye for the majority of todays Alienware gaming laptops. Yeah, it was on time. If he have continued in his job he would most likely worked hard with his engineers to make ready for welded on storage for coming Alienware's. Equal what he did for the new XPS 13 7390 notebook who in short is nothing more than a smartphone but in bigger package.

    Not that I think Dell will do it different now as he jump of the ship. Because he have already put his approved stamp (his leagacy) on how tomorrow's Alienware notebooks has to be. See... Nothing will change!
    I don't see this will happen. Too much is already destroyed.... Just look at the pict from the inside of latest Alienware's
    [​IMG]

    And no Ram Slots... They took all too much space in the 17 inch notebook chassis. And the MB all too small for more than soldered chips...
    upload_2019-6-25_4-4-27.png

    Edit.

    [​IMG]
    Frank Azor leaves Dell notebookcheck.net | 2019/06/25
     
    Last edited: Jun 24, 2019
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  5. Mr. Fox

    Mr. Fox Undefiled BGA-Hating Elitist

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    Yes. This is why I said...
    ...when pigs fly.
     
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  6. hmscott

    hmscott Notebook Nobel Laureate

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    What if Azor was the one that brought back LGA into the Area 51m? What if Frank is the only one fighting the good fight against the bean counters all along, giving blood and bone in concessions just to keep things Alienware alive?

    Who else at AW will keep that fight going?
     
  7. Papusan

    Papusan JOKEBOOK's Sucks! Dont waste your $$$ on FILTHY

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    You think/mean he was forced by the bean counters going (full Apple) for solder ram chips and Wifi for the rest of the new AW gaming book line?

    I don’t think rest of Dell’s new notebook line have everything welded on the MB:)

    And how many of the other Dellbooks have soldered storage as coming Xpx 13 7390 ?

    As the General Manger for Dell’s XPS line I expect he had some influence on this... https://www.notebookcheck.net/Opinion-What-on-earth-is-going-on-with-Dell-s-XPS-lineup.422865.0.html

    “Dell's XPS lineup is supposed to be their flagship. Short for "Xtreme Performance System", Dell's website touts that the series is "designed to be the best". So why does it not feel that way anymore to me?”

    “I feel like the XPS division is taking notes from Apple on how to take customers for granted and miscarry a product line.”
     
    Last edited: Jun 25, 2019
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  8. S.K

    S.K Batch 80286

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    Frank has always been a tremendous help whenever it came to solving customer problems that were not being addressed in an appropriate manner by support. I've also heard good things about him from a couple of friends that are in the Alienware R&D section. I'm not sure if this is a good thing or a bad thing for Alienware.
     
  9. hmscott

    hmscott Notebook Nobel Laureate

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    I think simple questions begging simple answers ignore the extremely complex problems involved, and without knowing first hand what happened - is happening - it's impossible to know what we don't know - every thing else is speculation, often myopic at best in focus on ones own limitations.

    It's quite possible that fighting the good fight, and doing the right thing can be just as failure prone as not doing the right thing. Observing from the outside it looks like the best plans of mice and AW were led astray by failures of implementation.

    You can't get something done right, unless you do it yourself - or train others how to do it the same. And, you can't exchange expertise between humans without the recipient of the training thinking that they can do it better, or easier, or what does it matter?

    So many creations fail by not enough involved strictly following the "plan".

    Applying paste the right way, putting the screws on in order, QA ignoring failures of tolerance, letting components out of spec slip through the process and none of those things being caught in the end by not doing complete system tests, all contribute to stellar potential falling to earth - going up in smoke. Or, the initial design is rushed and not "smoke" tested before approval, to save time to market.

    There are many paths to failure or mediocre success.

    A guy doesn't stick with it for 21 years thinking he's getting away with something, he's putting it out there - but needing to give in to the give and take - which also sucks away from the soul of success.

    Watching AW consistently having success snatched from the jaws of disaster on every release shows just how difficult execution is even with everything and every resource working toward a positive end goal.

    Then you have all the entitled buyers with more money than sense enabling the whole mess. Real success comes from training the user community, giving them expectations that are realistic, and being open and communicative above and beyond. That is the behavior I recall from Frank...

    Frank may or may not have been a hero, but what we see is what happens when a heroic effort meets reality. To have the drive to keep that going for 21 years is heroic, even if the results weren't always allowed to be so.

    It is also easy to be so wrong about something that seems so right that it paints failure on success time after time, because it doesn't meet one's own selfish desires. Pushing for success for others dreams is as important as pushing for success of ones own dreams. A rising tide lifts all boats.

    Frank doesn't need to worry about AW any longer...
     
    Last edited: Jun 25, 2019
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  10. Vasudev

    Vasudev Notebook Nobel Laureate

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    I doubt anyone at Dell will listen to you and Johnksss and will continue to push BGA clowns to make you responsible. Why waste time on Dell when smaller PC company from US/China will listen to customers or experts and make BGA which is powerful and less expensive because no throttling algorithms need to be implemented because they have proper hardware thus making less reliant on SW.

    People should know that small factor hits the practical thermal headroom limits even though Intel docs say 45W even on 10 year Quad core chips. Maybe in next 5-6 years new management at Dell will use proper hardware rather than SW tricks.

    Goodbye Frank Azor.....
    I hope he doesn't join Clevo or any other desktop mobo manufacturers to implement throttling crap.
     
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